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How do I set up event tracking in GA4?

Asked on Sep 03, 2025

Answer

Setting up event tracking in Google Analytics 4 (GA4) involves creating events to measure user interactions on your website or app. This is typically done through the GA4 interface or via Google Tag Manager (GTM) for more complex setups.

Sign in to your Google Analytics account.
Navigate to Admin → Data Streams and select your data stream.
Click on "Configure Tag Settings" and then "Manage Custom Definitions" to create custom events.
Alternatively, use Google Tag Manager to set up a new tag with the "GA4 Event" tag type, specifying the event name and parameters.

Additional Comment:

GA4 automatically tracks some events, but custom events allow for more specific interaction tracking.
Ensure your events have meaningful names and parameters to facilitate clear reporting.
Test your event setup using the GA4 DebugView or GTM Preview mode to verify data collection.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I set up event tracking in GA4?

Asked on Sep 03, 2025

Answer

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