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How can I track button clicks as events in Google Tag Manager?

Asked on Nov 05, 2025

Answer

To track button clicks as events in Google Tag Manager (GTM), you need to set up a click trigger and link it to a Google Analytics 4 (GA4) event tag. This allows you to capture interactions with specific buttons on your website.

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    1. In GTM, create a new Trigger:Click "Triggers" → "New" → "Trigger Configuration" → "Just Links" or "All Elements".
Set conditions to target your specific button (e.g., Click ID or Click Classes).
    2. Create a new Tag:Click "Tags" → "New" → "Tag Configuration" → "GA4 Event".
Enter your Measurement ID and set Event Name (e.g., "button_click").
Add parameters if needed (e.g., button text or ID).    3. Link the Trigger to the Tag and save.
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Additional Comment:

Ensure your GTM container is published after setting up the tag and trigger.
Use GTM's Preview mode to test the setup before going live.
Check the Real-time report in GA4 to verify that events are being tracked correctly.
Consider naming conventions for events to maintain consistency in reporting.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Tag Manager?

Asked on Nov 05, 2025

Answer

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