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How can I track button clicks as events in Google Tag Manager?

Asked on Oct 30, 2025

Answer

To track button clicks as events in Google Tag Manager (GTM), you need to set up a click trigger and an event tag. This allows you to capture user interactions with buttons on your website and send this data to Google Analytics 4 (GA4) or another analytics platform.

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    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration → Click → All Elements.
Set conditions to target specific buttons (e.g., Click ID or Click Classes).
    2. Create a new Tag in GTM:Go to Tags → New → Tag Configuration → GA4 Event.
Set Event Name (e.g., "button_click") and configure parameters.
Attach the Trigger created in Step 1.
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Additional Comment:

Ensure your GTM container is published after making changes to apply the new tracking setup.
Test the trigger and tag using GTM's Preview mode to verify that events are firing correctly.
In GA4, navigate to Reports → Engagement → Events to see the tracked button click events.
Consider using descriptive event names and parameters to make data analysis easier.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Tag Manager?

Asked on Oct 30, 2025

Answer

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