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How can I track button clicks as events in Google Tag Manager?

Asked on Oct 23, 2025

Answer

To track button clicks as events in Google Tag Manager (GTM), you need to set up a trigger and a tag that sends data to Google Analytics 4 (GA4). This process involves identifying the button's attributes and configuring GTM to recognize and report the click event.

<!-- BEGIN COPY / PASTE -->
    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration → Click → All Elements.
Set conditions to target the specific button (e.g., Click ID equals "submit-button").
    2. Create a new Tag in GTM:Go to Tags → New → Tag Configuration → GA4 Event.
Set Event Name (e.g., "button_click").
Add parameters like "button_id" and set it to {{Click ID}}.
Set the Trigger created in step 1.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GTM container is published after making changes to activate the new tag and trigger.
Use GTM's Preview mode to test the setup and verify that the button click is tracked correctly.
In GA4, navigate to Reports → Engagement → Events to see the tracked button click events.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Tag Manager?

Asked on Oct 23, 2025

Answer

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