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How can I track button clicks as events in Google Tag Manager?

Asked on Oct 14, 2025

Answer

To track button clicks as events in Google Tag Manager (GTM), you need to set up a click trigger and an event tag. This allows you to capture user interactions with specific buttons on your website and send the data to Google Analytics 4 (GA4).

<!-- BEGIN COPY / PASTE -->
    1. In GTM, go to Triggers and create a new trigger.
    2. Choose "Click - All Elements" as the trigger type.
    3. Configure the trigger to fire on specific button clicks by using conditions (e.g., Click ID or Click Text).
    4. Save the trigger.
    5. Create a new tag and select "GA4 Event" as the tag type.
    6. Set the event name (e.g., "button_click").
    7. Assign the trigger you created to this tag.
    8. Save the tag and publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure you have the GA4 Configuration tag set up in GTM before creating event tags.
Use GTM's Preview mode to test the trigger and tag to ensure they fire correctly.
Consider naming conventions for events to maintain consistency in your analytics reports.
Check the GA4 DebugView to verify that events are being received correctly.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Tag Manager?

Asked on Oct 14, 2025

Answer

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