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    Analytics & Tracking Q&A's are automatically generated daily after 12:00 AM through our proprietary AI-assisted system. Just like humans, AI sometimes revisits similar questions — because new data or insights can lead to different answers. Purchase tags to help expand and support the Q&A Network.

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    What’s the difference between GA4 and Universal Analytics?

    Asked on Monday, Sep 01, 2025

    GA4 and Universal Analytics differ primarily in their data models and measurement capabilities, with GA4 offering a more flexible event-based model compared to Universal Analytics' session-based appro…

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    How do I install Google Analytics 4 on a new website?

    Asked on Sunday, Aug 31, 2025

    To install Google Analytics 4 (GA4) on a new website, you need to create a GA4 property and add the tracking code to your site. This involves setting up a new property in your Google Analytics account…

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    How do I track form submissions in GA4 using Google Tag Manager?

    Asked on Saturday, Aug 30, 2025

    To track form submissions in GA4 using Google Tag Manager, you need to set up a trigger and a tag within GTM to capture the form submission event and send it to GA4. This involves configuring a Form S…

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    What’s the difference between Total Users and Active Users in Google Analytics 4?

    Asked on Friday, Aug 29, 2025

    In Google Analytics 4 (GA4), Total Users and Active Users are distinct metrics that provide insights into user engagement and behavior on your site or app. Total Users represent the unique users who h…

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